The Power of Brand Exposure at The KFC Yum! Center
- 15 second call-to-action video provides creative flexibility to deliver the right message at the right time to increase sales.
- Includes play across 140 screens for 15+ minutes of exposure during every event inside the KFC Yum! Center.
- Restroom advertising is captive and avoids the common distractions typically seen inside live sporting events.
- In summary - Louisville fans are your customers, and the passion these fans have for the Cardinals will carry over to loyalty for your brand.
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Advertising in sports has never been more impactful & cost-effective
Delivering new customers
3 out of 4 fans considered switching brands to support a sponsor of their favorite sports team.
Engaging with captive audiences
Break through the clutter and capture the undivided attention of your target audience.
Guaranteed impressions
Engage with each and every fan several times over the course of each event.
Engage with every fan, at over 115 events each year
Louisville Basketball
35+ annual events
Concerts & Other Events
80+ annual events
Flexibility for gender-specific targeting
Louisville Fan Demographics
Age:
Gender:
Male - 56%
Female - 44%
Household Income:
>$100K - 19%
<$100K - 81%
Marital Status:
Married - 49%
Unmarried - 51%
